Generates more than 12% of orders: the case of the ElytS.ru online boutique “ ? To save time and help buyers of the ElytS.ru online boutique make their choice faster, we segmented them by interests and behavior, and offered each client their own version of the site. It is rebuilt in real time, taking into account the actions and preferences of the buyer. A personal approach not only increases loyalty to the company, but also allows you to increase metrics Mikhail Meleshkov, Retail Rocket Manager. We provide a personal approach on the pages of the online boutique ElytS.ru Many customers know firsthand what personalization.
OFoffers in online stores is, because competition in all areas of e-commerce is getting tougher. In the ElytS.ru online boutique, each customer receives their own individual version of the store: recommendations Latest Mailing Database appear in response to any action of the site visitor. At the same time, many characteristics of the product are taken into account: from its price to color. Also, depending on the stage of the sales funnel at which the client has stopped, the algorithms that determine the blocks.
OF recommendations that should be offered to the buyer also change. Let's take a closer look at some pages of the site on which blocks with product recommendations were introduced: We meet the best offers of an online fashion boutique, the client's eyes widen: trendy images from the red carpet, must-have models of the season and the most stylish novelties appear in front of him. Recommendations help to orient in this variety. Widgets with product recommendations are shown to both newcomers - those who have looked at the site for the first time, and already familiar visitors who have a history of actions (regardless of whether they.